- Social & copy trading.
- Beginner Friendly.
- No phone support
The company’s official website can be found at www.etoro.com. A screenshot of its homepage appears below:
Articles about eToro
As far as jurisdictions and regulating bodies are concerned, eToro (Europe) Ltd. is headquartered in Limassol, Cyprus and is a Cypriot Investment Firm or CIF registered under the number HE200585. The company is also regulated by the Cyprus Securities and Exchange Commission or CySEC under license number 109/10.
In the United Kingdom, eToro (UK) Ltd. is headquartered in London with company registration number 7973792. eToro UK is authorized and regulated by the Financial Conduct Authority or FCA under the reference number 583263. Both eToro (UK) Ltd. and eToro (Europe) Ltd. comply with the Markets in Financial Instruments Directive or MiFID.
In the United States, eToroUSA is operated by Tradonomi LLC and regulated by the National Futures Association or NFA. Nevertheless, eToroUSA is not currently active, therefore eToro does not accept customers based in the United States.
According to the official eToro website, the broker has commenced “phase one” of servicing the US market.
The brokerage is registered and regulated in Australia. The local branch of the operation is represented by eToro AUS Capital Pty Ltd. It is the possessor of an ASIC license. Its AFSL number is 491139.
Besides their education programs and web based trading platforms, perhaps the most striking feature of eToro is its online financial trading community, which is among the world’s largest. As a leader in offering social trading networking systems, eToro has pioneered the field with its CopyTrader and InvestorFinder tools that help traders take advantage of top professionals’ trading strategies.
The company’s award winning social investment network gives traders the opportunity to benefit from the collective efforts of top traders by learning from, interacting with, and even copying other members’ trades in real time.
eToro’s social trading features allow a trader to watch live feeds of trading activity, exposing what other traders are doing in the market as the market fluctuates. A wide selection of traders is tracked through the InvestorFinder feature, which allows a user to select a particular trader or traders through the “Follow” command.
Once one or more traders to follow have been selected through the InvestorFinder or the People Discovery tool, the user can then allot a specific percentage of their funds to copy the trader(s). By clicking on “Copy”, the CopyTrader function is enabled and will proceed to copy the selected trader’s transactions automatically in real time and execute the trades in the user’s account.
In addition to copying other investor’s trades, eToro’s clients can interact with other traders, including the traders that they are following and copying through the social network. A trader can also become a “Popular Investor”, thereby allowing others to copy trades and receive rewards for recruiting copiers. Successful Popular Investors receive monthly payments, which are subject to payment eligibility.
eToro does not charge commissions on trades, relying instead on slightly wider dealing spreads on all trades for its compensation. With the exception of Bitcoin transactions, which cost one pip per transaction, typical dealer spreads at eToro run from a minimum of two pips for the USD/JPY pair, and three pips for EUR/USD, USD/CHF, USD/CAD and USD/RUB. Other less traded currency pairs have dealing spreads could be as wide as 14 pips.
As of April 29th 2018 eToro has moved from trading stocks as CFD to real stocks on their platform. All the countries will now be real stocks and only the listed countries will remain CFDs: Afghanistan Angola Australia Belarus Macedonia Iraq Liberia Libya Nauru New Zealand Nigeria Sierra Leone Zimbabwe Cote d’Ivoire Congo Congo Republic Myanmar.
Deposits and Withdrawals
Since eToro only allows trading in U.S. Dollars, any deposit in another currency is converted to USD upon receipt. The minimum deposit to open a live trading account at eToro varies from $200 to $1,000, except for Israelis who need to deposit at least $1,000. Deposits can be made through credit cards including Visa, Master Card, Diners’ Club and AMEX. Electronic wallet deposits can also be made using Paypal, Neteller, Skrill (formerly Moneybookers), China Union Pay, Worldpay, Giropay, Yandex Money, Wirecard and Webmoney/Paymaster24.
Deposits have a minimum and maximum depending on the method: credit card, PayPal and Skrill deposits have a minimum of $200 -$1000 and a maximum of $5,000; Neteller has a minimum of from $200 – $1,000 and a maximum of $10,000; while Webmoney and GiroPay have a $200 – $1,000 minimum and a $50,000 maximum. Bank wire transfers can also be used to fund deposits and have a $500 minimum.
For withdrawals, the user must fill out a withdrawal form in the Cashier section of the website, found by clicking on the “Withdrawal” tab. eToro will then notify the client via e-mail of the withdrawal’s initiation.
For first time withdrawals, clients must submit a clear color copy of their passport — including their written signature — as well as a clear copy of a utility bill not more than three months’ old that was mailed to your residential address. Also, if the deposit to fund the account was originally made via credit card, a clear copy of both sides of the credit card must be submitted.
eToro charges a $25 fee for withdrawals. Withdrawals typically take up to five days to process.
Platform & Tools
eToro launched its social investment trading platform “OpenBook” in 2010, along with the company’s “CopyTrading” feature. The OpenBook with CopyTrading allows investors to watch, follow and copy the top traders in the network automatically. Later in 2010, eToro launched its first Android apps to enable investors to make trades over their mobile devices.
eToro has designed an original financial trading platform that incorporates graphic trading scenarios depicted as a race between currencies or a tug of war. That platform is available as a downloadable program. The company also has a professional trading application called “Expert Mode”, as well as a web based trading platform called “WebTrader”.
WebTrader and OpenBook has been replaced with eToros own software. A screenshot of the software can be viewed below.
eToro also offers customers a mobile app that can be downloaded from the Apple App Store for the iOS version and from Google Play for the Android version. The eToro platforms allow only trading in U.S. Dollars because a unified currency is required for transparency purposes on their global network.
Copy Trading is the bread and butter of the operation. At the center of the scheme stands the Copy People screen, which offers traders several ways to locate traders who match their needs/trading style. The Popular Investor section is the display case of the Popular Investor program. Through this program, the broker rewards traders who are copied, thus offering them another way to monetize their trading skills. Everyone can become a Popular Investor.
The Social Newsfeed seems to be the pride of the eToro platform. Through it, traders can interact, open discussions, follow the moves of their peers, etc.
Notifications are also fed to users on the web platform as well as mobile. Every time a followed trader makes a move or posts something, the follower is notified.
eToro's market coverage is outstanding. It covers all the major asset categories one might expect from a top online broker. Stocks, cryptoassets, commodities, ETFs, indices and a massive selection of currency pairs are all included in its selection.
As far as stocks go, they can be traded directly (by Buying them and waiting for the price to go up), or they can be traded via CFDs, in which case traders can make money when the price of a certain stock drops, by Shorting it.
While most brokers only support cryptoasset trading through CFDs, eToro actually buys and holds cryptocurrencies such as bitcoin and Ethereum on the client's behalf. This way, direct trading of the cryptoassets is possible. These direct crypto trades are unleveraged.
Those trading under ASIC regulation can only trade digital assets through CFDs.
Commodity trading only really makes practical sense through derivatives. At eToro, the same goes for currency pairs. The broker apparently does not want direct involvement with the FX sector.
The selection of ETFs and indices is decent as well. Trading these asset categories through CFDs is the most straightforward option for most traders.
Commission & Fees
eToro does not charge commission on any of the trading products it supports. It makes its money through the spreads alone.
Expenses that traders will incur are tied to withdrawals (on which there is a $25 fee), and rollover. In addition to these overnight fees, which are asset- and leverage-dependent, an inactivity fee of $10/12 months is also charged.
Research & Education
The education section of the broker looks surprisingly summary. In addition to a Daily Market Review section, it includes a blog and a "Complete Guide to Fintech".
The blog contains seemingly random yet useful posts about various markets and economic events. The Fintech Guide is a sort of eBook, which can be accessed for free by all comers. It teaches traders the ins and outs of trading various asset classes, offering strategies and general tips on building an investment portfolio.
It is safe to assume however that the majority of the education traders receive through the platform is delivered through the social component of the setup.
eToro’s support team is available via telephone, chat and e-mail and various methods of on-platform support are available. Telephone support is available 24/5, while online support via the “Customer Service Wall” is available 24/7. E-mail support is available to registered and unregistered users with a reply from the support team usually provided within 48 hours.
eToro's mobile trading apps look great on Androind and iOS too.
Most of the users trading through these apps seem to appreciate their capabilities and functionalities. The Android platform delivers all the social trading tools the Web based platform does, allowing its users to become a part of the crypto community on the go.
The iOS version looks similar to the Android one and it currently sports an AppStore score of 3.4 out of 5.
Both apps are available in several languages and they are both continuously updated.
eToro offers traders of every experience level easy to use trading platforms. These platforms have some unique features that can add a new dimension of excitement to trading and maybe even help make trading a more enjoyable endeavor. Nevertheless, while newer traders might find those features interesting, more experienced traders may just find them distracting.
In addition, eToro rewards its most successful clients, so that a good trader can make money in their own account and can also win competitions to earn large cash prizes from the company. Also, a trader with a profitable track record can use eToro’s social trading network to have their trades copied by a large following, thereby allowing them to make considerably more money from their trading ideas than just the proceeds from their own trading activities.
All trading involves risk. Only risk capital you're prepared to lose. Past performance does not guarantee future results.
This post is for educational purposes and should not be considered as investment advice.
Cryptocurrencies can widely fluctuate in prices and are not appropriate for all investors. Trading cryptocurrencies is not supervised by any EU regulatory framework. Your capital is at risk.